Big Screen Entertainment Group (OTC:BSEG) and Hollywood International Film Exchange (HiFEX) are pleased to announce that the animated feature film, OZZY, has been approved by SAPPRFT for a theatrical release in China on February 2, 2018, the beginning of the Chinese New Year, in 9,600 theaters with multiple screens.
"We are very proud OZZY will be the first film released on the first day of the Chinese New Year of the Dog. In China, we call this Wong Wong (lucky, lucky). Four versions are being released in China: 2D in English and Chinese and 3D in English and Chinese," said BSEG Chairman/HiFEX CEO, Dr. Jimmy Jiang. "Our partners in China, Ocean Wave, have also manufactured a complete line of toys from this movie."
BSEG and HiFEX worked as a bridge with their Chinese partners to bring the film OZZY to China. BSEG CEO, Kimberley Kates and President of BSEG Pictures, Stephen Eckelberry created a special 3D version of the film for release in China.
The budget for marketing the film is $10million RMB ($1.55 million USD). The film will run from February 2, 2018 to March 4, 2018 during the Chinese Winter holiday. The film will be launched and promoted through traditional media platforms such as TV, magazines and newspapers as well as social media platforms. Plans for marketing the film include tie-ins with family amusement parks and educational organizations.
The canine, animated family film has been approved by the Chinese government to be the first film released on the first day of the Chinese New Year of the Dog.
BSEG/HiFex Chairman, Jimmy Jiang and CEO Kimberley Kates have been actively serving as a bridge for films for theatrical release in China through strong connections and partnerships with the China film industry.
OZZY tells the story of a lovable dog who lives a pampered existence. His life is turned upside down when his family goes on vacation, leaving OZZY at a boarding facility that boasts the best in canine care. The glitzy dog spa is not what it appears - behind the facade is a forced-labor camp jail for dogs. Trapped, OZZY has to learn to avoid danger, discover new found strength and band together with his new doggy friends who accompany him on wild adventures to get back home.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/825f66f2-a63b-4455-ad40-9c30d6e660e1